Nowadays most customers expect online content to be a given, and for many of them it may be the only way they receive information about your business. But electronic marketing material such as e-newsletters and e-flyers can be just as helpful to your business as they are to your customers. Producing content electronically is vastly more cost-effective than physical alternatives as you only need to design the material, without worrying about the costs of printing or mailing. This means that you can afford to send out e-newsletters on a much more frequent basis than traditional newsletters, making your customers feel more valued in the process. Not only that, but with e-newsletters you can use click tracking on hyperlinks to measure interest and find out what exactly is keeping your readers engaged. All of this adds up to a closer working relationship between you and your customers.